Building a Sales Growth Engine · Companion Tool · Chapter 6 · Sales Enablement
IDM Campaign Builder
Lay out a 12-to-16-touch integrated direct marketing campaign in two minutes: pick the audience, set the length, get the touch-by-touch plan a rep can run from day one.
Your campaign plan
Before you run it (Module 6)
Each step needs its template built in advance — voicemail script, email, LinkedIn message — so reps edit, not write. Add a re-engagement branch for prospects who stall at 90 and 180 days. And define the first-call framework before the campaign creates the calls.
From Building a Sales Growth Engine by David Searns and Victoria Kenward. The full toolkit and workbook are free at growthenginebook.com. Want help building your engine? Talk to the team behind it:
