Your Workbook · Building a Sales Growth Engine
growthenginebook.com
Prototype. Downloads and tools are live; the designed workbook edition replaces the interim PDF at publication.

Your workbook is ready.

Download it, print it, or fill it in digitally — it's yours to keep locally. The tools below match the workbook chapter by chapter: open them when a worksheet says "use the tool," and paste the results into your copy.

The Companion Workbook (PDF)

All 11 modules, matching the book chapter by chapter: assess, build, quick wins, done checks — with room to write. Fill it digitally in any PDF app (Acrobat, Preview, or your browser's Fill & Sign) or print it and use a pen. Your copy stays with you.

Download the workbook

Brogue's Workbook — the worked example (PDF)

The same workbook, completed by Brogue Industrial Staffing, the fictional firm from the book. When you're stuck on a blank page, see how Brogue answered it first. Their website is live too: broguestaffing.com.

Download Brogue's answers
Want new tools and worked examples as we add them?
Optional — the downloads above work either way. (Prototype: wire to the email platform at launch.)

The tools, by chapter

Every tool is optional — the workbook stands alone on paper. Use a tool when it makes a worksheet faster: interactive tools open in your browser and print or copy their results; Excel tools download.

Chapter 4 — Foundation

ICP Builder
InteractiveOpen
Differentiator Grid
InteractiveOpen
Value Proposition Generator
InteractiveOpen

Chapter 5 — Website Optimization

Website CRO Scorecard
InteractiveOpen
Five-Second Test Helper
InteractiveOpen

Chapter 6 — Sales Enablement

Account Prioritization Scorer
ExcelDownload
IDM Campaign Builder
InteractiveOpen

Chapter 7 — Buyer Enablement

Cost-of-Vacancy Calculator
InteractiveOpen
Buyer Question Inventory
InteractiveOpen

Chapter 8 — Market Attraction

Channel Selector
InteractiveOpen

Chapter 9 — Nurturing

Nurture Journey Mapper
InteractiveOpen

Chapter 10 — Automation

Speed-to-Response Calculator
InteractiveOpen
Automation Opportunity Prioritizer
ExcelDownload
Sequence Brief Builder
InteractiveOpen

Chapter 11 — AI-Amplified Judgment

AI Brief Builder
InteractiveOpen

Chapter 12 — Run the Loop

The worksheets for this chapter live in the workbook itself.

Chapter 13 — Measure and Improve

Marketing Budget Calculator (CAC/LTV)
ExcelDownload
Five-Numbers Scorecard + Leak Finder
ExcelDownload

Chapter 14 — Your 90-Day Plan

Engine Self-Assessment
InteractiveOpen
90-Day Plan Builder
InteractiveOpen

Don't want to build it alone?

The workbook and every tool here are yours free. When you're ready to move faster, this is the team — and the platform — behind them.

Haley Marketing

The largest marketing company in the staffing industry. We build the websites, content, and campaigns that turn this engine into pipeline — done with you or done for you.

Talk to Haley Marketing
RogIQ

The AI marketing platform built for staffing — the same research-and-drafting engine used throughout this workbook. Put your ICP, positioning, and campaigns to work in one place.

See RogIQ