Building a Sales Growth Engine · Companion Tool · Chapter 4 · Foundation
Value Proposition Generator
Assemble the we-help statement: who you help, the outcome you deliver, and the measurable result that proves it.
Your ICP, specifically. e.g., manufacturing operations
The outcome in the buyer's words. e.g., reduce unplanned downtime caused by labor gaps
A typical measurable result. e.g., typically by 30 to 40 percent in the first six months
e.g., while keeping overtime costs in check
Your value proposition
Test it
Read it to a client. If they say "that's true, that's why we use you," it's done. If they squint at the number, get a better number before you publish it.
From Building a Sales Growth Engine by David Searns and Victoria Kenward. The full toolkit and workbook are free at growthenginebook.com. Want help building your engine? Talk to the team behind it:
