Building a Sales Growth Engine · Companion Tool · Chapter 5 · Website Optimization
Website CRO Scorecard
Fourteen elements of a converting staffing website, scored 1 (does not exist) to 5 (strong and improving). Your three lowest scores are your fix list.
Your website conversion score
Your fix list — lowest three
From Building a Sales Growth Engine by David Searns and Victoria Kenward. The full toolkit and workbook are free at growthenginebook.com. Want help building your engine? Talk to the team behind it:
